Customers could share recommendations with their friends, see what they are downloading, and let them see items of interest. Ovi Store was intended to offer customers content that was compatible with their mobile devices and relevant to their tastes and locations. The Ovi Store replaced the older Nokia services Widsets, Download!, and MOSH. The content in Ovi Store was sorted into the categories: Featured (previously Recommended), Games, Personalise, Applications, and Audio & Video.
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Some of the items were free of charge others could be purchased using credit card or through operator billing in selected operators.
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Here, customers could download mobile games, applications, videos, images, and ringing tones to their Nokia devices. The Ovi Store was launched worldwide in May 2009. On, at the Where 2.0 event in San Jose, CA, USA, Nokia announced the release of the Ovi Maps Player API, allowing web developers to embed Ovi Maps into a website using JavaScript. Other components have been developed internally. Acquired IP, patents include companies such as Starfish Software, Intellisync, NAVTEQ, Gate5, Plazes and others. These include intellectual property (IP), patents and core components such as synchronization. Nokia has acquired key building blocks for Ovi over time. The public beta was released on 28 August 2008. Ovi was announced on 29 August 2007 at the Go Play event in London. Most of the constituent services were subsequently either closed or integrated into Microsoft's own services after its acquisition of Nokia devices and services division in 2014. The transition began in July 2011 and was completed by the end of 2012. On, Nokia announced the discontinuation of the Ovi brand and the services rebranded under the Nokia brand. As of January 2012, there were exactly 10 million downloads every day, also 158 developers reached over 1 million downloads for their Applications. Throughout its lifetime it faced strong competition particularly from Apple's App Store. It was initially available for internet-enabled Nokia feature phones and S60 smartphones, and also accessible via the web and on PC. Ovi was first announced in 2007 and was a move into the world of Internet services and applications. With the announcement of Ovi Maps Player API, Nokia started to evolve their services into a platform, enabling third parties to make use of Nokia's Ovi services. Nokia's aim with Ovi was to include third party developers, such as operators and third-party services like Yahoo's Flickr photo site. Nokia focused on five key service areas: Games, Maps, Media, Messaging and Music. The Ovi services could be used from a mobile device, computer (through Ovi Suite) or via the web. Ovi by Nokia ( Finnish: ovi, lit.'door' ) was the brand for Nokia's Internet services.
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